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CULTURE & CHANGE

Enjoying change … in a strong cultural context.

“Culture eats strategy for breakfast.” (P. Drucker). The pace and quality of change in today’s economies, e.g. digital transformation, puts new demands on companies and individuals. Results of global research programmes show that most companies, and thus also individuals, are stuck in the past. It is hard for companies to get where they need to go if their leaders do not know and show the way. Analytical strengths and business skills can only lead to the desired change when combined with deep-rooted behaviour change (culture).

Some client benefits derived from our cooperation:

Our master programmes: gustavkäser trainings are designed to provide a highly practical perspective on one of today’s most pressing business issues: how to enjoy cooperation and adding value in the growing ‘what’s-in-it-for-me’ context?
What is the corporate culture which gives your business the stability needed to cope with upcoming changes?

 
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Leadership & Management

Effective managers do not always make strong leaders.

For managers and leaders it is necessary to gain new self-awareness in order to influence those around us so they follow voluntarily. The goal: a desired and not enforced leadership culture. Employees in the 21st century do not just want to execute orders. Generation Y wants to be inspired, and expects empowerment by their leaders with a clear vision to activate their full potential - for themselves and for their company. They want to be part of big achievements

In today’s increasingly international and volatile business environment, managers need to adapt their skills to lead across cultures and borders in a constantly changing context.

Being able to answer the WHY becomes the most important leadership instrument long before the HOW and the WHAT.

Some client benefits derived from our cooperation:

Our master programmes: gustavkäser trainings are designed to provide a highly practical perspective on one of today’s most pressing business issues: how to enjoy management & leadership in a complex, cross-border, multicultural context?

 
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SALES PERFORMANCE

From USP (unique selling proposition) to UBR (unique buying reason)

Why should customers buy from you?

Customers in the 21st century do not buy mere products and services anymore. They want to belong to the story and be involved in a certain creation process. Their goal: to be ahead ... with the support of your products and/or services!

Sales forces need to be agile and prepared to meet the daily challenges of being the human interface between your virtual market position and your clients with their real needs and challenges.

Our master programmes: gustavkäser trainings are designed to provide a highly practical perspective on one of today’s most pressing business issues: how to enjoy sales in a complex, digitally supported context?

 
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Crossfunctional Skills

Training outside the box

As collaboration across multiple teams within firms becomes the norm, it is often very helpful to have at least a functional knowledge of additional competences to add value to the organisation. But given the challenges of individual learning styles, remote workforces and time pressures from daily work responsibilities, how can one develop cross-functional skills?
As professionals in the fields of communication and behavioural change, we believe that the answer lies both in individual learning, in order to develop a more well-rounded view of the business and in company learning environments.

With our programmes we can serve both sides.

Our master programmes: gustavkäser trainings are designed to provide a highly practical perspective on one of today’s most pressing business issues: how to interact with others and enjoy change in a fast-moving, highly expectant context?