Sales Follow-up
Mastering Complexity


Continuous and consistent individual improvement in

  • selling competence
  • social competence
  • methodical competence

Target group

This training builds on the gustavkäser Sales basic training. The participants deepen their previous learning to further develop their skills and increase their influence.


Selling competence

  • Objective-oriented behaviour for different phases during the sales process
  • Elaboration of strategies to convince in different sales situations

Social competence

  • Analysis of the participants regarding their personal strengths and weaknesses. Feedback on their effect on others (self-perception and perception by others)
  • Elaboration of starting points and strategies to recognise the type of customer and to adapt oneself accordingly in an optimum way
  • Improving the ability to build and to intensify personal relationships
  • Learning about one's own behavioural preferences in an experiential way

Methodical competence

  • Methodical proceeding in preparing and conducting a negotiation
  • Developing positive thinking strategies and implementing them when dealing with customers
  • Strategic methodologies for complex sales situations
  • Aspects of perception and decision making


  • Practice-oriented intensive training
  • Exercises, role plays, to cover the above-mentioned content
  • Analysis and coaching on current practical situations
  • Transfer from theory into practice by setting objectives and participants' practice reports
  • Personal action plan and implementation
  • Development of best practice procedures


The gustavkäser Learning Journey



Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.